‘How can we remind people
to eat more fruit?’
Albert Heijn Fluitschaal
47% of the Dutch population doesn't eat enough fruit. Almost everyone has enough fruit at home, yet we often forget to grab it. That is why we developed 'De Fluitschaal' for Albert Heijn. An innovative fruit bowl with a twist. Thanks to built-in motion sensors, this bowl whistles at you as you walk by, giving you a playful reminder to enjoy some fruit. Both creation and production were entirely in the hands of TBWA. The video content was created by our friends at Boomerang.