‘Why do people still order like this?’
McDonald’s Freshly prepared for you
Some people still believe that they need to omit an ingredient from their order to receive a freshly prepared burger. This is a common misconception. In reality, all burgers at McDonald's are now made specifically for you after you place your order. It was time to dispel this myth.
Freshly Prepared TV commercial
Here’s how we reached a wider audience through radio.