‘What if we create a juice from the ingredients of a Masterpiece?’
Philips Dutch Masterjuices
We noticed that people tend to overlook fruits in both still life and real life. To promote healthy eating and showcase Philips blenders as tools for healthy living, we provided people with an unforgettable experience: 'the taste of a Masterpiece.' We used the same ingredients as famous still life paintings by Dutch Masters and transformed them into healthy juices using Philips blenders to be sampled at the Rijksmuseum.
Philips Dutch Masterjuices casevideo
Here's how we launched Dutch Masterjuices to a wider audience. With an audacious art theft.
Everyone at home could taste a Masterpiece, thanks to some handy 'how-to' films.
