‘Why drive when you can take
the train?’
Train vs. car
People like to go out, but many people still take the car to do so. It's simply not top of mind to even consider the train, even though it has many advantages compared to driving. That's why we created a campaign in which we showed the benefits of the train, using cheeky references to the car.
‘And while we're at it, why fly?’
Train vs. airplane
For NS international we showed that you don’t even have to think about flying anymore. With NS International, traveling through Europe becomes easy and relaxing.
