‘Why don't we thank our haters?’
ProRail #ProFail
ProRail is the most innovative and punctual railway company in Europe. Nonetheless, it's one of the most despised companies in the Netherlands, particularly on social media. ProRail is always open to feedback and improvement, so we decided to embrace the criticism. That’s why we reached out to the most notorious critics and thanked them for their 'inspiration' and the innovations it inspired.
ProFail casevideo
We reached a wider audience with various radio spots.